3 Common Marketing Mistakes and How to Avoid Them


Marketing your company properly can be tricky business, especially if you are an entrepreneur or a small business owner with limited experience or knowledge of how the industry works.  Here are some common mistakes made by inexperienced marketers, and what you can do to avoid them:

1. Marketing Without a Unique Selling Proposition

Your company’s Unique Selling Proposition (USP) is more than just a slogan.  It is a single statement that sets you apart from the competition.  It is a sales pitch boiled down its purest form.  It is the ideological foundation on which your company is built.  Your USP should be on business cards, billboards and everything in between.  Never let your customer’s forget what your company is about.

2. Failure to Secure Returning Customers

Returning customers can be a huge part of your customer base, depending on the industry you are in.  Luckily, they are also the easiest to advertise to, since you already have a relationship with them.  Taking advantage of this is crucial, because selling to new customers can be more expensive and much less effective.

3. Lack of Focus on Potential Customers’ Needs

How well do you know your customers?  Do you know them well enough to figure out their needs before they even know what they are?  Being able to anticipate the needs and requests of your customer will establish a strong, trusting relationship with them and set you apart from your competitors.

Becoming a good marketer can require some trial and error, but hopefully these tips will allow you to avoid some of the most common pitfalls and help your business grow.

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