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Marketing

RV Dealership Software and Bus Dealership Software marketing tips and articles to generate more leads.

  • Adaptive Marketing

    Adaptive Marketing

    Consumers have access to more products and more product information than ever thanks to an uptick in shopping technology and assistants. With the rise of online chat-based customer service, customers expect a higher level of brand communication than ever before. Most of these chat assistants work for offsite, unaffiliated companies and are staffed 24/7 in

  • Technology and Branding Relevance

    Technology and Branding Relevance

    As technology continues to change the way products are marketed, researchers predict brand relevance is about to take a sharp downturn – or at least brand relevance as it is currently marketed. With the upsurge of artificial intelligence in its infancy, its complete impact on online shopping is still unclear, but it’s easy to see

  • Voice Search and SEO

    Voice Search and SEO

    Type to text technology is becoming more and more popular. Think Siri, Cortana, Google Now, and Alexa. With its uptick in popularity comes an increase in mobile searches conducted through type to text. The way people use voice search technology in contrast to traditional web search should be of interest to any SEO conscious business.

  • 5 Psychological Marketing Tips

    5 Psychological Marketing Tips

    Communicating to consumers is sometimes a tricky and difficult process, but it doesn’t have to be! Understanding the consumer mentality when they say yes to a sale is paramount for determining the right marketing strategy, and a lot of it comes down to basic psychology.   1. It’s not just what you say, but also

  • 3 Common Marketing Mistakes and How to Avoid Them

    3 Common Marketing Mistakes and How to Avoid Them

    Marketing your company properly can be tricky business, especially if you are an entrepreneur or a small business owner with limited experience or knowledge of how the industry works.  Here are some common mistakes made by inexperienced marketers, and what you can do to avoid them: 1. Marketing Without a Unique Selling Proposition Your company’s

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