Insights

Voice Search and SEO


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Type to text technology is becoming more and more popular. Think Siri, Cortana, Google Now, and Alexa. With its uptick in popularity comes an increase in mobile searches conducted through type to text. The way people use voice search technology in contrast to traditional web search should be of interest to any SEO conscious business. Consumers simply do not use voice commands to search the same way they do via text.

The rise of voice to text technology will therefore have a lasting impact on the face of SEO. SEO is constructed on the idea that consumers will utilize specific keywords in order to find the content important to them. With voice to text searching, this is not necessarily the case. The keywords will be there, but users are more likely to utilize fuller phrases and more complete thoughts when searching this way.

The way people type and the way people speak differ naturally, and consumers may not even realize the differences in their search criteria. When utilizing technology such as Siri, a consumer is more likely to conduct their search in the form of a question (“How much are gas prices on average in Savannah, Georgia?”) instead of lists of keywords (“average gas prices Savannah”).

Because of this, it’s suggested that content be written in a more conversational tone, making it much more voice search SEO friendly.

As searchers will be looking for more immediate answers through this type of search, it is important to incorporate pages such as a conversationally-styled FAQ in order to ensure your site will appear on the first page of such relevant searches.

The ratio of voice verses text search is continually growing in favor of voice search, and mobile browsing is already more prevalent than desktop browsing. Trends in mobile and voice search should not be ignored when attempting to optimize your content’s SEO, and can help you get and stay ahead of┬áthe modern web search curve.

 

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